Chilli Beans, a prominent name in the eyewear industry, has made a significant mark in Bali with its unique approach to selling sunglasses and eyewear.
Established in 1997 at a fashion alternative fair in São Paulo, Brazil, Chilli Beans revolutionized the traditional eyewear sales model by introducing a self-service concept, allowing customers to freely touch, try on, and enjoy the experience of choosing their eyewear.
This approach has transformed the way consumers interact with the eyewear segment, encouraging them to own multiple pieces for different occasions.
In Bali, Chilli Beans has expanded its presence with stores located in key areas such as Canggu and Ubud, as well as being available in Discovery Mall and soon at Level 21 Mall. They are known for their vibrant and diverse monthly collections, featuring up to 300 new models every month. These collections often include collaborations with popular brands and themes such as Harry Potter, Game of Thrones, Swarovski, The Beatles, and the Rolling Stones, among others.
Endabel has been working with the Chilli Beans shops in Bali to offer the island our glasses chains. Their vibrant and edgy sunglasses rather go well together with our chains, making for a great match.
Globally, Chilli Beans operates over 1,200 stores across more than 20 countries, constantly innovating the eyewear market with limited monthly collections that include various themes and collaborations with brands like The Beatles, Star Wars, Friends, Harry Potter, Swarovski, Kravitz Design, Iggy Pop, DC Comics, Marvel, DJ Alok, and more.
The brand’s innovation also lies in its fast-fashion model, with weekly releases of sunglasses and prescription frames, making it a leader in the eyewear and accessories segment in Latin America. The vision and leadership of Caito Maia, a former rock band musician inspired by the Venice Beach lifestyle, have been pivotal in Chilli Beans’ journey. Maia, who has been recognized as one of the Decade CEOs by Consumidor Moderno magazine, is a notable figure in the entrepreneurship segment and a host on the Brazilian Shark Tank TV show.
While the Chilli Beans stores in Bali are still new, the brand’s global presence and innovative approach to eyewear retail suggest a strong reputation in the market.
For anyone in Bali looking to spice up their style with fashionable and diverse eyewear options, visiting Chilli Beans’ stores could be a delightful experience. Whether you’re a fan of pop culture or looking for quality sunglasses and prescription frames, their extensive collections and unique collaborations offer something for everyone.
Visit their website for more details.