Nestled in the cultural tapestry of Bali, Tulola Jewelry stands out as a modern luxury brand, deeply rooted in the island's rich artisan traditions.

Established in 2007 by the renowned designer Sri Luce-Rusna, Tulola Jewelry has carved a niche for itself, marrying traditional craftsmanship with contemporary design, and creating pieces that are not just accessories but stories wrapped in metal and stone.

The Founding of Tulola Jewelry

Sri Luce-Rusna, the creative force behind Tulola Jewelry, initiated the brand with a vision of bringing to life unique art wear pieces that elevate traditional craftsmanship to new heights. The brand caught the attention of Happy Salma, a member of the Ubud Royal family and a celebrated actress and producer in Indonesia. Together with Franka Franklin-Makarim, who brought extensive retail, e-commerce, and management expertise, the trio fostered the growth of Tulola into a brand recognized for its commitment to quality, culture, and the empowerment of women artisans.

Tulola Jewelry Shop in Bali | Endabel

The Essence of Tulola Jewelry

Tulola Jewelry is more than just a brand; it’s a celebration of Indonesian culture, arts, and literature. Drawing inspiration from the Indonesian Archipelago, the brand explores its rich artisan heritage, reinventing motifs and designs from the past into modern and fresh collections. Each piece, crafted by skilled hands, tells a story of the archipelago’s rich history and vibrant culture. The brand takes pride in its predominantly female workforce, striving to create an environment that nurtures their talents and potential.

The essence of Tulola lies beyond its products. It’s in the brand’s dedication to nurturing a community of skilled women artisans and its commitment to sustainable practices that truly sets it apart. It’s a brand that doesn’t just sell jewelry; it weaves stories, empowers communities, and preserves the rich cultural tapestry of Bali.

Tulola Jewelry Model in Bali | Endabel

A Showcase of Craftsmanship

The jewelry at Tulola is not just made; it’s meticulously handcrafted, involving traditional Balinese metalwork techniques passed down through generations. The process is time-intensive, with each piece taking anywhere from three months to a full year to complete. The result is a range of exquisite jewelry that embodies both statement-making elegance and understated intricacy.

The collection includes a variety of items such as earrings, rings, necklaces, bracelets, cuffs, brooches, hairpieces, and even engraved and artwear pieces. Each category offers a plethora of options, ensuring that every customer finds a piece that resonates with their style and narrative.

Tulola Jewelry Gold dipped in Bali | Endabel

Tulola’s Special Bridal Collection: Tides of Love

Tulola’s foray into bridal jewelry, named “Tides of Love,” is a testament to their versatility and understanding of personal storytelling through jewelry. This collection is designed considering three elements: the mood, the hues of love, and dynamic collaboration. The brand emphasizes a personalized experience, offering open consultation sessions for brides-to-be to co-create designs that align with their wedding details and personal style.

Tulola Necklaces and Bracelets and Rings in Bali | Endabel

Empowerment and Sustainability: Core Pillars of Tulola Jewelry

At the heart of Tulola’s operations is the empowerment of women. The brand boasts a workforce that is 90% women, including a higher proportion of women artisans compared to other companies. This emphasis on female empowerment is intertwined with the brand’s mission to build a sustainable enterprise. Tulola Jewelry competes on the international stage, not just in craftsmanship and design, but also in ethical and sustainable business practices.

Making Tulola Jewelry in Bali | Endabel

Visiting Tulola Jewelry

For those intrigued by the allure of Tulola’s exquisite collections, the brand’s flagship store in Seminyak, Bali, offers a peek into the world of refined craftsmanship and elegant designs. The store, operating daily, welcomes enthusiasts to explore the collections and experience the brand’s commitment to quality and culture.

Tulola Jewelry is not just about adornments; it’s about wearing a piece of Balinese heritage, craftsmanship, and a commitment to empowerment and sustainability. Each piece from Tulola is a narrative in itself, inviting wearers to partake in a legacy of exquisite craftsmanship and to carry forward the story of Balinese culture and artistry.

Tulola Jewelry has established its presence in Bali with a flagship store that is not just a retail space but a showcase of the brand’s commitment to craftsmanship, culture, and luxury. The store is strategically located to cater to both locals and international visitors, offering them an immersive experience into the world of Tulola. Here’s a closer look at the shop location:

Address: Made’s Warung, Jl. Raya Seminyak, Badung, Kuta, Bali 80361, Indonesia
Operating Hours: 11:00 AM – 7:00 PM WITA

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