Luna & Rose, a jewelry brand based in Bali, represents a unique fusion of sustainable practices, ethical production, and a deep connection to the local community.
Founded by Rosie Shelton, a fashion designer from Christchurch, New Zealand, the brand was inspired by Rosie’s experiences in Australia and her desire to create a label that embraced a slow lifestyle and sustainable production.
The brand, which launched its first retail store in Berawa, Canggu, Bali, in early 2020, is noted for its environmentally conscious approach. Luna & Rose’s products are made predominantly from 99% recycled silver, sourced from old electronics, phones, and jewelry from Indonesia and Thailand. They are also exploring a collection made from 100% recycled gold locally sourced in New Zealand.
The brand’s commitment to sustainability extends to its clothing line as well, using organic dyes derived from various plant leaves and tree bark, ensuring that the water used in the process is safe enough to be returned to local farms. This dedication to an environmentally friendly production cycle has led to a zero-waste approach, where old stock, faulty, or returned pieces are melted down and recycled into new designs.
Luna & Rose is also remarkable for its close and personal relationships with its manufacturers in Bali, ensuring that all involved in the production process receive fair wages and work under safe and ethical conditions. This approach extends to the diverse range of products they offer, including jewelry, scarves, linen shirts, organically dyed tees, sandals, and wallets.
Despite the challenges posed by the COVID-19 pandemic, Luna & Rose has maintained a strong presence in Bali, supported by a versatile team spread across New Zealand, Australia, and Bali. This flexibility has allowed the brand to continue its operations relatively unaffected during these trying times.
Rosie Shelton’s vision for Luna & Rose is not just about creating beautiful, sustainable jewelry and apparel. It’s about forging a brand that stands out for its ethical practices and strong community ties. The brand’s future includes expanding its apparel offerings, focusing on linen and organic cotton staples, and continuing to innovate in sustainable and ethical production with their team of artisans.
Luna & Rose’s unique approach, using recycled materials and organic dyes, coupled with their commitment to transparency and sustainability, sets them apart in the fashion jewelry market. This commitment resonates increasingly with customers who are becoming more aware of environmental issues and seeking products that align with these values.
In summary, Luna & Rose is more than just a jewelry brand; it’s a testament to the possibility of combining sustainable practices with ethical production, creating a business that not only produces beautiful products but also cares for the planet and its people.
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