Ananda Soul is a distinctive and ethically conscious jewelry and clothing label located in Ubud, Bali.

Founded by designer Christina Zipperlen in 2008, Ananda Soul stands out not just for its unique bohemian designs, but also for its deep commitment to sustainable and ethical production practices.


Located on Jl Hanoman in Ubud, Ananda Soul is known for its beautifully designed pieces that carry a deeper meaning. Customers often express how special they feel both when entering the store and wearing its creations. The designs reflect spirituality, personal growth, and a celebration of women’s beauty. Their products range from necklaces, rings, and earrings to malas, bracelets, and clothing items like sweaters. They also offer a variety of collections based on themes such as “Tales From Within,” “Lunar Lioness,” and “Moon Collection”.

The symbolism behind each product is a notable aspect of Ananda Soul’s offerings. Their collections are categorized by themes like angels, guidance & intuition, inscriptions & mantras, love, protection, healing, and spirituality & prayer. They also categorize their products by gemstones, including aquamarine, citrine, clear quartz, garnet, labradorite, moonstone, rose quartz, and more.


Ananda Soul’s ethical approach extends beyond its products. They have been working with local women, often those who previously made a living begging in the streets of Denpasar, providing them with employment opportunities. Additionally, the company donates 10% of all proceeds to the Bali Children Foundation, supporting education in impoverished areas of Bali. This dedication to community welfare is embedded in the brand’s ethos.

Their commitment to sustainability is evident in their production practices. Ananda Soul focuses on using the most ethical and sustainable procedures possible, using only precious metals that are already circulating on the planet. This approach minimizes their environmental footprint and avoids adding further toxicity to the world.


In summary, Ananda Soul is not just a shopping destination; it’s a brand that combines art, spirituality, and ethical practices. This combination of beautiful, meaningful designs and a strong commitment to ethical and sustainable practices makes Ananda Soul a unique and valuable part of the Ubud community and the global market.

Visit their website for more details.

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